Offer Savings Circles (Hụi) to your customers
Change Lives with Collaborative Finance
Book a call with Co-Founder Lucy
Book a zoom chat with Co-Founder, Lucy, so that we can understand your business needs.
Circles powered by StepLadder
White-label this powerful digital Hụi platform to generate revenue, increase your market share and engage and retain your customers
Commercial Benefits
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Digital savings circles offer your business a capital-light model to generate additional fee and referral income without balance sheet risk.
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Community is the antidote to churn in personal finance. Our savings circles are naturally social and the power of the community can help increase customer engagement and decrease churn.
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Many of your potential customers are using an offline version of these savings circles. Capture a larger market share by offering these easy-to-use, innovative digital Savings Circles.
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Offer your customers these innovative digital Savings Circles to save money to reach their WOW moments - whether that’s buying their first home, paying for a wedding, starting a family or funding education. They’ll never forget you.
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Offer a social savings product to enhance financial wellbeing and help your customers reach their financial goals. When you help somebody reach an important goal they are 3x as likely to be loyal and a positive promoter of your company
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A healthy and sustainable alternative to Buy Now Pay Later schemes. With Savings Circles your customers can Buy Now Pay Responsibly.
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The Hụi, or Savings Circle, has been used in Vietnam and around the world for generations. But until now they have been offline, informal and local. This model of saving in groups goes by over 100 different names depending on where you are in the world.
Offering digital Savings Circles is a great way to attract new customers who are already familiar with the product but want something digital, safe and scalable.
Your customers are already using savings circles…
Why work with us?
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Capitalise on Megatrends
Social connection, gamification. debt avoidance and financial wellbeing are intrinsic features of the Savings Circle
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Adaptable for your Market
Meet the demands of your customers and offer a variety of use cases including cars, white goods, decorating a home, technology or even healthcare
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Digital Saving Circle Experts
World-leading expertise at translating the Savings Circle to a scalable digital product
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Plug + Play API Delivery
Easily integrate into your technology infrastructure. IP & systems fully in-house and purpose-built ready for launch in 10 weeks
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Structured for Scale
Capital-light model which scales rapidly and generates fee income without balance sheet risk
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Designed for Customers.
Active digital-first communities which motivate and support customers to achieve their financial goals
Some other businesses we’re helping…
How does a Savings Circle work?
Step 1 - Match
People get matched to a group of people with a similar financial goal and everyone contributes the same amount each month. For example £100 a month for 10 months to raise £1000.
Step 2 - Draw
Each month there is a random draw and one person is awarded the total, in this example £1000.
Step 3 - Repeat
This process repeats every month until everybody has received their £1000.
Benefits to your Customers
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1. SPEED
By working together 90% of people reach their savings goals faster than saving alone
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2. COMMUNITY
Stay disciplined and get motivated with a like-minded community.
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3. SUPPORT
Feel supported on the savings journey. Research shows you are 300% more likely to reach your savings goals together
About Us
The Team
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Lucy Mullins
Co-Founder & COO
All about the People
Lucy has 20 years experience working in education and finance at the University of Oxford and HSBC. Lucy was named Fintech Champion of the Year in the Women in Finance Awards 2020 and Innovator of the Year at the Women in IT Awards 2020.
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Matthew Addison
Co-Founder & CEO
All about the Finance
Matthew started StepLadder to make a lasting positive social impact through collaborative finance, which he studied at Wharton. Matthew has spent nearly 20 years in finance and investments at firms including Goldman Sachs and Cheyne Capital.
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Dmitriy Portnyagin
Head of Product
All about the Technology
Dmitriy is a seasoned product manager, having helped grow multiple B2C and B2B startup customer journeys. He began his career at PWC and Intuit. Dmitriy heads up the development team, ensuring the smooth transition of the software for new clients.
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Bella Percy-Hughes
Head of Marketing
All about the Marketing
Bella is a brand strategist, marketer and designer who led the launch of a variety of high-growth consumer businesses into UK markets. Bella has extensive experience in paving the way for emerging products and trends to break into new sectors.
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Sarah Garrett
Head of Membership
All about the Community
Sarah refined her operational and organisational expertise at Adare International and Royal Mail. Sarah heads up the Membership team in the UK, creating a slick community-based ecosystem for us to learn from and experiment in.
Awards and Media
StepLadder in Numbers
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231x
Grown 231x since UK launch
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£4.6m
In run-rate new business in 2022
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557
Unique Circle subscriptions from £25 - £1000 a month
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£4m
Equity capital raised from top-tier FinTech investors: Anthemis, BBVA, Future Fund and Seedcamp.
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48
White label and sponsored partner launches in last 12 months
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79
Our Net Promoter Score. 70% of Members sign up again or take multiple spaces.
